— Madrid —°

Rocío Abad

Hi,

Madrid-based graphic designer, specialised in branding, typography and web design, with 20 years of professional experience. Inspired by strong but simply executed concepts, my expertise covers diverse work both in print and digital media for a wide-range of clients.

Passionate about photography, architecture, urban culture, forthcoming trends and multidisciplinary creativity.

Services

I specialise in building brands and digital products — supporting you at every stage, from early concept and identity through to full delivery, in print and on screen.

Experience

2024 — PresentGlobantSenior UX/UI Designer
2020 — 2024HT-ShirtsEtsy / Shopify
2020 — 2022NulingaHead of Design
2018National GeographicProject Manager & Visual Lead Designer
2010 — 2018The Walt Disney CompanyLead Visual Designer
2009 — 2010Una BuenaHead of Design
2007 — 2009Warner MusicGraphic Designer

Go beyond generic templates and build something people remember.

Strong concepts, simply executed. I partner closely with you to turn a rough brief into work that looks considered, feels effortless and stands apart from the crowd.

01

Getting started

Conversations, scoping & planning

Every project starts with your brief. Tell me your goals and budget, and together we'll refine the scope and explore the right solutions to your problems.

02

Design & build

Feedback, iteration & craft

You work directly with me — no middlemen, no red tape. Frictionless collaboration, thoughtful iteration and careful craft on every detail.

03

Ship & support

It's all yours, no lock-in

I hand over polished, production-ready design with guidance along the way, so you launch feeling confident and fully in control.

Rocío Abad